About Atosa Benelux
Atosa Benelux is the exclusive importer and distributor of Atosa for Belgium, the Netherlands and Luxembourg. From the Benelux, we bring a globally strong brand in professional catering equipment to the local market, with a clear focus on quality, price certainty and delivery reliability.
Atosa is internationally active in thousands of professional kitchens and is known for its robust, well-thought-out and competitively priced equipment. Atosa Benelux translates this global strength into a local model with its own stock, logistics and support, so that dealers and end users can rely on quick availability, continuity in parts and a stable product line.
We work closely with a network of recognised dealers throughout the Benelux and support them with commercial tools, technical documentation, training and after-sales support. In this way, we are building a sustainable distribution model in which reliability, transparency and long-term collaboration are central.
Whether it concerns refrigeration equipment, cooking lines or complete kitchen solutions: Atosa Benelux stands for professional equipment without compromise, at a price level that allows for growth.
Mission
The mission of Atosa Benelux is to make world-class professional catering equipment accessible to the Benelux market through a reliable, transparent and sustainable distribution model. We aim to provide dealers and end users with a complete and consistent product range that excels in quality, price certainty and availability.
As an exclusive importer, we connect the international strength of Atosa with local stock, technical expertise, and commercial support. By centrally organising import, logistics, service, and product knowledge, we remove complexity for our partners and create a stable foundation for growth.
Our mission is successful when our dealers can work more efficiently, achieve better margins, and confidently offer Atosa solutions to their customers, supported by an organisation that stands for continuity, service, and long-term collaboration.
Vision
At Atosa Benelux, we believe that professional catering equipment must be reliable, available, and economically responsible. In a market that is becoming increasingly complex and price-sensitive, we are convinced that success is not built on short-term actions, but on strong brands, stable distribution, and long-term partnerships.
Our vision is to develop Atosa into the reference brand for professional kitchen equipment in the Benelux: recognisable, reliable, and commercially attractive for dealers and end-users. We combine the global production power and innovation of Atosa with local stock, technical support, and market knowledge, so that our partners can always rely on continuity and quality.
We want to provide an alternative to fragmented imports, uncertain delivery times, and price erosion. By working with a select network of professional dealers, we create a healthy market structure where service, expertise, and profitability are once again central.
In this way, we are building together a sustainable ecosystem around Atosa, a brand that is not only competitive today but also creates long-term value for everyone in the chain.
Collaboration with dealers
Atosa Benelux operates according to a pronounced dealer and partner-oriented distribution model. We do not believe in one-off transactions, but in sustainable collaborations with professional dealers, installers, and kitchen builders throughout the Benelux.
As the exclusive importer, we take on the role of central link between manufacturer and market. This means that we are responsible not only for the delivery of appliances but also for product knowledge, positioning, availability, and continuity. This allows our partners to fully focus on sales, installation, and service to their end customers.
Our dealers gain access to a complete ecosystem around Atosa, including:
Extensive technical documentation and product information
Support with installation, configuration, and service
Marketing materials, product data, and online tools
A clear and consistent brand positioning within the professional hospitality market
Through this approach, we do not create a price war, but a stable and predictable distribution model in which both dealer and end customer can rely on quality, availability, and long-term support.
Together, we are building a strong, reliable, and sustainable Atosa network in the Benelux, based on trust, expertise, and mutual benefit.
At Atosa, quality, sustainability, and innovation are central.
At Atosa, high-quality materials, thoughtful engineering, and continuous product development come together to deliver equipment that performs reliably in the most demanding professional kitchens. In this way, we combine innovation with practical sustainability and consistent quality.
Global expertise, locally organised
Atosa is an internationally leading brand in professional catering equipment, active in more than 80 countries and specialising in refrigeration technology and commercial kitchen solutions. All products are CE certified and meet the strictest European standards, with a strong focus on sustainability, performance, and excellent value for money.
As the exclusive importer and distributor for Belgium, the Netherlands, and Luxembourg, Atosa Benelux brings this global strength to the local market. We manage the entire supply chain in-house: from import and stock to logistics, warranty, and dealer support. This creates a reliable and predictable model for both dealers and end users.
Our partners can rely on fast delivery from our own stock, technical support, central warranty processing, and professional marketing and sales tools. By combining international scale with local availability and service, we ensure that Atosa is not only a strong brand but also a practical and profitable brand to work with in the Benelux.
Our Team
Lorenzo Heere
Lorenzo is responsible for general administration and commercial follow-up within our company. He monitors the structure, planning, and internal processes daily and ensures that all customer inquiries are followed up quickly, clearly, and professionally. With his strong organisational talent and in-depth product knowledge, he is the central link between administration, sales, and service. His goal: to provide every customer with an efficient and hassle-free experience.
Steven Calluy
Steven is our experienced sales specialist and the point of contact for customers and dealers. With his years of practical experience in the hospitality sector, he perfectly understands what professionals need. Steven guides customers from A to Z, provides technical and commercial advice, and ensures that every solution is tailored to the specific needs of the project. His drive and customer focus make him a reliable partner for long-term relationships.
July van Hapert
July is responsible for our complete marketing strategy, brand development, and communication. She develops targeted campaigns, manages our online presence, and ensures a professional appearance of our brand at trade shows, events, and in all our documentation. With her creative eye and strong sense of branding, she positions our products and services in the market in a clear, recognisable, and attractive way.